Author: Li Jiajun
ISBN: 978-1-84464-441-4                     
Hardback - 382 pages

This book explores Intercultural communication; cross-cultural communication; social psychology; cross-cultural psychology and Chinese culture
In the context of globalization, values, as one of the cultural cores, play a central role in people’s daily communication. This book starts from a psycholexical approach to extract an indigenous Chinese values structure and then relates the locally derived values structure with the cross-culturally and empirically validated Schwartz’s individual-level human value contents and structure. It intends to find the culture-specifics in the values structure of Chinese people and meanwhile examine Schwartz’s universals in content and structure of human basic values in the context of transforming mainland Chinese society.
 

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