Chinese Enterprises “Going Global”: A Comparative Study of International Business Environments

Title: Chinese Enterprises “Going Global”: A Comparative Study of International Business Environments

Author: Wu Youfu

Translated by Zhang Cuiling

ISBN: 978-1-84464-602-9

Ebook ISBN: 978-1-84464-603-6

Hardback-414 Pages

November 2020

English

£75 €90 $120












Description:

It has become the new normal of China's economic development for Chinese enterprises to go abroad and conduct transnational operations, with the deepening of China's “going global” strategy, especially with the advancing of the Belt and Road initiative since 2014. However, some Chinese enterprises often suffer great failure and gain nothing in the process of “going global”, due to a lack of strategic thinking, comprehensive strategic management, and effective strategic communication. The reasons for it are multiple: there are economic, social, and managerial factors; some countries have bad intentions, but the lack of cross-cultural communication is the most common. Practice has proved that Chinese enterprises must carry out effective and fruitful cross-cultural communication in order to develop and strengthen themselves in the complicated and fast-changing international business environment. Past experience taught us that knowing and understanding the culture of the target country, satisfying the public’s demand of the target country, fitting into the society of the target country and comprehensively promoting the economic and social development of the target country are effective means of Chinese enterprises' transnational operations. In this sense, researching and exploring the cross-cultural communication of Chinese enterprises in the “going global” process has great strategic value and practical significance. This is the main theme of this book.

Content:

Foreword

Part I Research Report

Chapter 1 Overview

Chapter 2 The Problem and Its Background

Chapter 3 Countermeasures

Part II Country Analysis of International Business Environment

Chapter 4 Spain’s International Business Environment

Section 1 Spain’s Business Environment for Chinese Enterprises

Section 2 Business Mode for Chinese Enterprises in Spain

Section 3 Lessons from the Chinese Enterprises Operating in Spain

Chapter 5 Mexico’s International Business Environment

Section 1 Mexico’s Business Environment for Chinese Enterprises

Section 2 Study on the Management Mode of Chinese Enterprises in Mexico

Section 3 Lessons from the Chinese Enterprises Operating in Mexico

Chapter 6 Saudi Arabia’s International Business Environment

Section 1 Saudi Arabia’s Business Environment for Chinese Enterprises

Section 2 Case Study of Chinese Enterprises’ Operation in Saudi Arabia

Section 3 Lessons from the Chinese Enterprises Operating in Saudi Arabia

Chapter 7 International Business Environment of the Five Central Asian Countries

Section 1 Business Environment of the Five Central Asia Countries for Chinese Enterprises

Section 2 Case Study of Chinese Enterprises’ Operation in the Five Central Asian Countries

Section 3 Lessons from the Chinese enterprises Operating in the Five Central Asian Countries

Chapter 8 Vietnam’s International Business Environment

Section 1 Vietnam’s Business Environment for Chinese Enterprises

Section 2 Case Study of Chinese Enterprises Operating in Vietnam

Section 3 Lessons from the Chinese Enterprises Operating in Vietnam

Part III The International Business Environment of the BRICs

Chapter 9 Russia’s international business environment

Section 1 Russia’s Business Environment for Chinese enterprises

Section 2 Case Study of Chinese Enterprises’ Operation in Russia

Section 3 Lessons from the Chinese Enterprises Operating in Russia

Chapter 10 International Business Environment of Brazil

Section 1 Environmental Analysis of

Brazil for Chinese Enterprises

Section 2 Case Study of Chinese Enterprises’ Operation in Brazil

Section 3 Lessons from Chinese Enterprises Operating in Brazil

Chapter 11 International Business Environment of India

Section 1 Business Environment of India for Chinese Enterprises

Section2 Case Study of Chinese Enterprises’ Operation in India

Section 3 Lessons from Chinese enterprises operating in India

Chapter 12 International business environment of South Africa

Section 1 Business environment of South Africa for Chinese enterprises

Section 2 Case study of Chinese enterprises’ Operation in South Africa

Section 3 Lessons from Chinese enterprises’ operating in South Africa

Part IV The Development of the Emerging Economies

Chapter 13 Problems in the Development of the Emerging Economies

Chapter 14 Advice on How to Break the “Middle Income Trap” in the Emerging Economies

Chapter 15 International Influence of the Emerging Economies

References


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