Chinese Enterprises “Going Global”: A Comparative Study of International Business Environments
Title: Chinese Enterprises “Going Global”: A Comparative Study of International Business Environments
Author: Wu Youfu
Translated by Zhang Cuiling
ISBN: 978-1-84464-602-9
Ebook ISBN: 978-1-84464-603-6
Hardback-414 Pages
November 2020
English
£75 €90 $120
Description:
It has become the new normal of China's economic development for Chinese enterprises to go abroad and conduct transnational operations, with the deepening of China's “going global” strategy, especially with the advancing of the Belt and Road initiative since 2014. However, some Chinese enterprises often suffer great failure and gain nothing in the process of “going global”, due to a lack of strategic thinking, comprehensive strategic management, and effective strategic communication. The reasons for it are multiple: there are economic, social, and managerial factors; some countries have bad intentions, but the lack of cross-cultural communication is the most common. Practice has proved that Chinese enterprises must carry out effective and fruitful cross-cultural communication in order to develop and strengthen themselves in the complicated and fast-changing international business environment. Past experience taught us that knowing and understanding the culture of the target country, satisfying the public’s demand of the target country, fitting into the society of the target country and comprehensively promoting the economic and social development of the target country are effective means of Chinese enterprises' transnational operations. In this sense, researching and exploring the cross-cultural communication of Chinese enterprises in the “going global” process has great strategic value and practical significance. This is the main theme of this book.
Content:
Foreword
Part I Research Report
Chapter 1 Overview
Chapter 2 The Problem and Its Background
Chapter 3 Countermeasures
Part II Country Analysis of International Business Environment
Chapter 4 Spain’s International Business Environment
Section 1 Spain’s Business Environment for Chinese Enterprises
Section 2 Business Mode for Chinese Enterprises in Spain
Section 3 Lessons from the Chinese Enterprises Operating in Spain
Chapter 5 Mexico’s International Business Environment
Section 1 Mexico’s Business Environment for Chinese Enterprises
Section 2 Study on the Management Mode of Chinese Enterprises in Mexico
Section 3 Lessons from the Chinese Enterprises Operating in Mexico
Chapter 6 Saudi Arabia’s International Business Environment
Section 1 Saudi Arabia’s Business Environment for Chinese Enterprises
Section 2 Case Study of Chinese Enterprises’ Operation in Saudi Arabia
Section 3 Lessons from the Chinese Enterprises Operating in Saudi Arabia
Chapter 7 International Business Environment of the Five Central Asian Countries
Section 1 Business Environment of the Five Central Asia Countries for Chinese Enterprises
Section 2 Case Study of Chinese Enterprises’ Operation in the Five Central Asian Countries
Section 3 Lessons from the Chinese enterprises Operating in the Five Central Asian Countries
Chapter 8 Vietnam’s International Business Environment
Section 1 Vietnam’s Business Environment for Chinese Enterprises
Section 2 Case Study of Chinese Enterprises Operating in Vietnam
Section 3 Lessons from the Chinese Enterprises Operating in Vietnam
Part III The International Business Environment of the BRICs
Chapter 9 Russia’s international business environment
Section 1 Russia’s Business Environment for Chinese enterprises
Section 2 Case Study of Chinese Enterprises’ Operation in Russia
Section 3 Lessons from the Chinese Enterprises Operating in Russia
Chapter 10 International Business Environment of Brazil
Section 1 Environmental Analysis of
Brazil for Chinese Enterprises
Section 2 Case Study of Chinese Enterprises’ Operation in Brazil
Section 3 Lessons from Chinese Enterprises Operating in Brazil
Chapter 11 International Business Environment of India
Section 1 Business Environment of India for Chinese Enterprises
Section2 Case Study of Chinese Enterprises’ Operation in India
Section 3 Lessons from Chinese enterprises operating in India
Chapter 12 International business environment of South Africa
Section 1 Business environment of South Africa for Chinese enterprises
Section 2 Case study of Chinese enterprises’ Operation in South Africa
Section 3 Lessons from Chinese enterprises’ operating in South Africa
Part IV The Development of the Emerging Economies
Chapter 13 Problems in the Development of the Emerging Economies
Chapter 14 Advice on How to Break the “Middle Income Trap” in the Emerging Economies
Chapter 15 International Influence of the Emerging Economies
References